SportBusiness Sponsorship staff

Arsenal and Liverpool have joined English Premier League counterpart Manchester City in entering into three-year partnerships with PruHealth, PruProtect and their parent company Discovery.

Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.

Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.

The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai

Portuguese telecommunications provider Portugal Telecom has extended its sponsorship of the country's national football team until 2018.

Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.

English Premier League champion Manchester City and its affiliated FA Women’s Super League team have announced a three-year joint club partnership with PruHealth, PruProtect and their parent company Discovery.

UCI ProTour cycling outfit Team Belkin is on the lookout for a new title sponsor after American consumer electronics company Belkin announced it would not extend its deal beyond the 2014 season.

Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.

Hong Kong-based air freight solution provider ASR Holdings has agreed a one-year extension to its partnership with English football team Queens Park Rangers after the club gained promotion back to the top-tier Premier League.