Covid-19

Premiership Rugby club Saracens has signed a sponsorship deal with Rentokil Initial to manage the club’s Covid-19-related hygiene procedures ahead of the 2019-20 season restart.

The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…

National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA

The Board of Control for Cricket in India (BCCI) has invited bids for the kit sponsor and official merchandising partner rights to the Indian national cricket team

The Indian Premier League's governing council has confirmed it plans to run its 2020 tournament from September 19 to November 10 in three venues in the UAE - Dubai, Sharjah and Abu Dhabi

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal

The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche. T

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6

Three tournaments on Korea's KLPGA women's golf tour have been cancelled after sponsors withdrew due to Covid-19-related financial problems

Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event. T

Company more than doubles prior Topps Now sales mark with card featuring popular immunologist

The European Sponsorship Association (ESA) has reported a “sharp rise in confidence” across both the UK and continental Europe in the third wave of its sponsorship industry-wide survey.

Banking and wealth management brand Investec has bowed out of its title deal with The Epsom Derby horse racing classic and the two-day Derby Festival with six years still to go on the contract

Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes

Swiss Tennis has partnered with virtual advertising solutions provider UniqFEED to deploy the company’s technology at the Securitas Pro Cup, a three-day tournament featuring Swiss players scheduled from J…