Swiss Tennis partners with virtual advertising firm UniqFEED for Securitas Pro Cup

Swiss player and women's number eight, Belinda Bencic will compete in the event (Photo by Dean Mouhtaropoulos/Getty Images).

Swiss Tennis has partnered with virtual advertising solutions provider UniqFEED to deploy the company’s technology at the Securitas Pro Cup, a three-day tournament featuring Swiss players scheduled from July 24 -26 at the Swiss Arena in Biel/Bienne.

UniqFeed provides a software-based virtual solution that allows advertising to be overlaid into sports programming without needing to adapt in-stadium hardware, existing advertising boards or cameras. Virtual overlay technology enables rights-holders to insert multiple brands or sponsor logo onto existing perimeter advertising boards at sports venues and differentiate match feeds for audiences in different regions.

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