Winter Sports
Audi double takes winter sports profile higher
German carmaker Audi has consolidated its top-tier presence in winter sports following Presenting Sponsor agreements with ski jumping’s Vierschanzentournee Four Hills Tournament and the Ski Cross World Cup.
LGT signs up as main sponsor of curling showpiece
International private banking and asset management group LGT has been signed up as the main sponsor of the 2016 World Men’s Curling Championship in Basel, Switzerland.
Ssangyong to drive digital development for PyeongChang 2018
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed information and operation services company Ssangyong as a tier-two commercial partner.
La Gruyère renews as title sponsor of European Curling Championships
Swiss cheese producer Le Gruyère AOP has extended its title sponsorship deal for the European Curling Championships.
EF Education First extends Olympic commitment with PyeongChang 2018 deal
International education company EF Education First has furthered its connection to the Olympic Movement by entering into a partnership with the PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games.
Pirelli makes tracks with Italian Winter Sports Federation
The Italian Winter Sports Federation (FISI) has agreed a partnership with tyre manufacturer Pirelli.
Intersport continues as main sponsor of Four Hills Tournament
Multinational sporting goods retailer Intersport has extended a deal to continue as main sponsor of the 2015-16 Vierschanzentournee, ski jumping’s showpiece series that is also known as the Four Hills Tournament.
Loudmouth shouts up for more time with Norway curling team
Golf and lifestyle apparel brand Loudmouth has renewed its partnership with the Norway men’s curling team.
Audi partners with Chinese winter sports
German automotive manufacturer Audi has reached a sponsorship agreement with the China Winter Sports Administration.
KB Financial Group invests in KBSF on road to PyeongChang 2018
Korean financial services company KB Financial Group has reached a three-year sponsorship agreement with the Korean Bobsleigh and Skeleton Federation (KBSF).
PyeongChang 2018 boosted by Korean Air deal
South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).
Rinnai to make impression at World Figure Skating Championships
Japanese gas appliance manufacturer Rinnai has reached an agreement to become an official sponsor of the International Skating Union’s 2015 World Figure Skating Championships.
Aeroflot wings in for Women’s World Curling Championships
Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.
FISI brings in San Carlo to back youth initiative
Snack food manufacturer San Carlo has entered into a commercial agreement with the Italian Winter Sports Federation (FISI).
TVM: Moving away from exposure-based strategy
Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.
New Holland teams up with Canadian Curling
Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.
Title sponsor secured for World Women’s Curling Championship
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.
Geox puts best foot forward with FISI
Italian specialist clothing and footwear manufacturer Geox has agreed a supplier deal with its national winter sports federation, FISI.