Winter Sports

Features
News
Pharmaceuticals Winter Sports

Nutrition company Herbalife has made a donation of $1.5m (€1.3
Car Rental Winter Sports

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland
Soft Drinks Multi-Sport

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Healthcare Basketball

Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…
Winter Sports

World Para Snow Sports has extended its partnership with snow making technology company TechnoAlpin to cover all major championships through to 2022
Automobile Manufacturing Ice Hockey

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.
Energy Winter Sports

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports
Automobile Manufacturing Winter Sports

The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.
Multi-Sport

One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.

Latest Features

View All
Winter Sports

Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports. 

Winter Sports
Consumer Electronics

German Carmakers Audi and BMW are two of the three dominant multimillion euro spenders in winter sports across eight disciplines and 17 events.

Winter Sports
Automobile Manufacturing

German carmaker Audi has consolidated its top-tier presence in winter sports following Presenting Sponsor agreements with ski jumping’s Vierschanzentournee Four Hills Tournament and the Ski Cross World Cup.

Football
General Insurance

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Banking Winter Sports

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada
Agriculture, Forestry & Fishing Winter Sports

Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.
Automobile Manufacturing Skiing

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series
Construction & Dev. Multi-Sport

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.

Sporting Apparel Winter Sports

Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.

Winter Sports

Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.

Sporting Apparel Winter Sports

The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.

Winter Sports

The USA Luge national governing body has renewed its partnerships with Norton/Saint-Gobain, Team Worldwide and U.S. Venture.

Winter Sports

PepsiCo has renewed with the NHL in a deal worth between $10m and $15m per year The sponsorship helped PepsiCo win a major contract with Subway Canada
Automobile Manufacturing Biathlon

German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.

Automobile Manufacturing Winter Sports

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Sporting Apparel Multi-Sport

Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.

Winter Sports

The International Luge Federation (FIL) has agreed a four-year extension to its commercial rights partnership with the Infront Sports & Media agency.

Watches Winter Sports

Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.

Automobile Manufacturing Skiing

Japanese automotive manufacturer Toyota has expanded its partnership with the US Ski and Snowboard Association shortly after the national governing body announced that it has changed its name to US Ski & Snowboard.
Heating, Ventilation & Air Con Winter Sports

The International Luge Federation (FIL) has extended sponsorship agreements with heating systems manufacturer Viessmann and automotive products supplier Eberspächer through to 2022.
Sporting Apparel Winter Sports

Chinese sportswear brand Anta has agreed a deal to sponsor 13 of China’s national winter sports teams.
Automobile Manufacturing Winter Sports

Japanese automotive manufacturer Toyota has stepped up its backing of US winter sports by partnering with US Figure Skating and US Speedskating, and extending an existing agreement with USA Hockey.
[Agency] Winter Sports

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.
Winter Sports

German lubricants manufacturer Liqui Moly has strengthened its winter sports portfolio by agreeing deals to sponsor this year’s World Luge Championships and Ski Jumping World Cup series.
Winter Sports

Beijing Competitor Sports Science and Technology (CPT) has been named as title sponsor of the 2017 World Women’s Curling Championship.
Confectionery Winter Sports

Confectionery group Hershey has entered into a partnership with the US Ski and Snowboard Association.
Automobile Manufacturing Skiing

Japanese automotive manufacturer Toyota has agreed to become the title sponsor of the US Ski and Snowboard Association’s (USSA) 2016-17 US Grand Prix.
Banking Winter Sports

Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.