Winter Sports
Herbalife makes $1.5m donation to Chinese winter sports training research
Emil Frey revealed as first 2021 Winter Universiade gold partner
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Kaiser Permanente steps up backing of NBA’s Warriors
TechnoAlpin maintains commitment to World Para Snow Sports
Ford expands partnership with NHL’s Predators
Sustainability the focus as Swiss-Ski extends with top-tier partner
New sponsorship business for Winter X Games
White Castle extends sponsorship of USA Luge
World Curling Championships lands long-term title sponsor
Title Sponsor signed for World Men’s Curling Champs
Audi keeps Freeride World Tour in wintersports portfolio
Beijing 2022 signs latest partner
Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
Chinese title sponsor signs on for men’s World Curling Championship
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Jumbo to take sole title sponsorship of Dutch skating, cycling venture
Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.
German Ski Association extends long-running Adidas deal
The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.