Winter Sports

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…

World Para Snow Sports has extended its partnership with snow making technology company TechnoAlpin to cover all major championships through to 2022

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports

The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.

One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada

Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.

Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.

Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.

Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports. 

The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.