Winter Sports
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Emil Frey revealed as first 2021 Winter Universiade gold partner
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Kaiser Permanente steps up backing of NBA’s Warriors
Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…
TechnoAlpin maintains commitment to World Para Snow Sports
World Para Snow Sports has extended its partnership with snow making technology company TechnoAlpin to cover all major championships through to 2022
Ford expands partnership with NHL’s Predators
Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.
Sustainability the focus as Swiss-Ski extends with top-tier partner
Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports
New sponsorship business for Winter X Games
The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.
White Castle extends sponsorship of USA Luge
One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.
World Curling Championships lands long-term title sponsor
Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada
Title Sponsor signed for World Men’s Curling Champs
Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.
Audi keeps Freeride World Tour in wintersports portfolio
German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series
Beijing 2022 signs latest partner
Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
Chinese title sponsor signs on for men’s World Curling Championship
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Jumbo to take sole title sponsorship of Dutch skating, cycling venture
Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.
German Ski Association extends long-running Adidas deal
The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.