Winter Sports
Toyota expands US winter sports presence with new deals
Swiss destinations to be promoted at World Curling Championships
Liqui Moly bolsters winter sports sponsorship portfolio
Title sponsor signs on for Beijing’s World Women’s Curling Championship
Hershey hits the slopes with USSA
USSA to drive event sponsorship with Toyota
LGT takes to the ice for World Curling Federation events
Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.
Nexen unveils broad winter sports sponsorship strategy
South Korean tyre manufacturer Nexen has agreed deals to sponsor a number of leading winter sports competitions as it seeks to strengthen its brand and increase sales of winter products.
Italian Winter Sports Federation teams up with fashion brand
Italian fashion label Calzedonia has entered into a partnership with the Italian Winter Sports Federation (Fisi).
Liqui Moly gets on the ice with IBSF showpieces
German lubricants manufacturer Liqui Moly has agreed a deal with the International Bobsleigh and Skeleton Federation to become the main sponsor of its World Cup and World Championships events.
VoIP Defender extends backing of World Junior Curling Championships
Business communications and networking firm VoIP Defender has signed on as the title sponsor of the 2017 World Junior Curling Championships.
KNSB skates on with main sponsor
Telecommunications company KPN has agreed a two-year extension to its partnership with the Royal Dutch Skating Association (KNSB).
PyeongChang 2018 strikes partnership with oil refinery
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with Korean oil refinery S-Oil.
CA Technologies team up with Trek-Segafredo
International Cycling Union (UCI) WorldTour team Trek-Segafredo has unveiled a sponsorship deal with software company CA Technologies.
LG subsidiaries partner with PyeongChang 2018
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed partnerships with ServeOne and HS Ad, subsidiaries of Korean conglomerate LG Group.
German carmakers battle it out in the snow
German Carmakers Audi and BMW are two of the three dominant multimillion euro spenders in winter sports across eight disciplines and 17 events.
VoIP Defender signs up as title sponsor for World Curling Junior Championships
Business communications and networking firm VoIP Defender has agreed a deal to become title sponsor of the World Curling Federation’s 2016 World Junior Championships.
PyeongChang 2018 sponsor backs national luge federation
Telecommunications company KT has entered into a partnership with the Korean Luge Federation ahead of its home winter Olympic Games in 2018.