Apple relationship shows World Surf League has come of age as commercial platform

Molly Picklum of Australia surfs in the final at the Hurley Pro Sunset Beach at Oahu, Hawaii in February 2023. (Photo by Brent Bielmann/World Surf League).
Molly Picklum of Australia surfs in the final at the Hurley Pro Sunset Beach at Oahu, Hawaii in February 2023. (Photo by Brent Bielmann/World Surf League).
World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.

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