Sailing
Norauto joins French America’s Cup team
Car repairs and accessories company Norauto has signed up as an official partner of the French team that will participate in the 2017 America’s Cup sailing event.
Volvo Ocean Race sails on with key partner
Sailmaker North Sails has extended its partnership with the Volvo Ocean Race sailing event.
Land Rover steps up Extreme Sailing Series backing
British multi-purpose vehicle manufacturer Land Rover has signed a two-year extension to its partnership with the Extreme Sailing Series.
The Sports Consultancy to drive ‘game changing’ commercial programme for 2018 Sailing Worlds
The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.
Boat Race Company picks up Adnams partnership
The Boat Race Company has sealed a new partnership with UK brewer Adnams Southwold.
America’s Cup and Oracle Team USA on firm footing with Sperry deal
Footwear manufacturer Sperry has entered into a partnership with the 35th America’s Cup and the sailing event’s reigning champion, Oracle Team USA.
ACEA signs up insurance partner for 35th America’s Cup
Insurance company XL Catlin has signed on as a global partner of sailing event the America’s Cup.
Clipper Race continues push towards corporate sector
Forex company LMAX Exchange is the latest team sponsor in the Clipper Round the World Yacht Race as the competition’s marketing platform continues to move into the corporate space.
Visit Seattle lands Clipper Race platform
The Visit Seattle agency has signed up as a first-time team sponsor for the 2015-16 edition of the Clipper Round the World Yacht Race.
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Clipper Race brings team sponsors aboard
Logistics company PSP and financial technology firm LMAX Exchange have agreed deals to serve as team sponsors for the 2015-16 edition of the Clipper Round the World Yacht Race.
Hill Dickinson maintains support of Clipper Race
CMC Markets backs Ben Ainslie Racing’s America’s Cup campaign
Spread betting and CFD trading firm CMC Markets has struck a deal to become a partner of Ben Ainslie Racing, the UK’s entry for the 35th America’s Cup sailing series.
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
Elliott Brown on time with Clipper Race partnership
British watch manufacturer Elliot Brown has entered into a partnership with the Clipper Round the World Race sailing event.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Garmin bolsters backing of Clipper Race
Garmin, the global GPS technology company, will be a second-time team sponsor in the Clipper Round the World Race following the brand’s successful sponsorship in the last edition of the sailing event.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.