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Land Rover backs Ben Ainslie Racing on America’s Cup campaign

British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.

Land Rover will work with the newly renamed Land Rover BAR as its exclusive innovation partner, with Jaguar Land Rover engineers and designers integrated into the team’s operations.

Mark Cameron, Jaguar Land Rover’s global experiential marketing director, said: “This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does.

“Yes, we make cars, but we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing the America’s Cup to the UK for the first time.”

Ben Ainslie Racing, which is fronted by Great Britain’s four-time Olympic gold medallist Sir Ben Ainslie, begins its campaign in the America’s Cup World Series at a home meeting in Portsmouth next month.