Sailing
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
French bank CIC signs title deal with The Transat solo sailing race
The Transat, the world’s oldest professional solo sailing race, has a new title sponsor in French banking brand CIC.
SkyCity partners Emirates Team New Zealand for America’s Cup defence
New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021.
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Pelle P bolsters sailing portfolio with WMRT deal
Swedish apparel brand Pelle P has deepened its association with sailing by agreeing a partnership with the World Match Racing Tour
The Ocean Race targets sustainability with Bluewater deal
The Ocean Race sailing event has signed a new partnership with Swedish water company Bluewater.
The deal names Bluewater as the Official Drinking Water Provider of the 2021-22 event
HP enhances backing of Emirates Team New Zealand
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Steinlager remains on board with Emirates Team New Zealand
Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.
SailGP lands Rolex as Presenting Partner
Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship
Panerai supports Luna Rossa’s America’s Cup team
Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.
Maison Mumm returns as America’s Cup partner
Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.
World Sailing signs title sponsor for World Cup Series
Coating solutions supplier Hempel has agreed a deal to become the title sponsor of World Sailing’s World Cup Series from 2019 to 2022.
Airbus backs US challenge for America’s Cup
European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro…
Alex Thomson Racing signs tech-focused deal with Nokia
UK-based sailing team Alex Thomson Racing has partnered with Nokia and its industrial research and innovation engine, Nokia Bell Labs
Musto to kit out Clipper Race
Sailing’s Clipper Race has agreed a new partnership with technical apparel, accessories and footwear brand, Musto.
Pirelli backs Luna Rossa’s America’s Cup challenge
Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.
Extreme Sailing Series VR showcases SAP solutions
PROJECT DETAILS
Sponsorship title: SAP, Title Sponsor of SAP Extreme Sailing Team and Official Technology Partner of the Extreme Sailing Series
Duration of sponsorship: Partner since 2012.
SAP expands World Sailing support
Enterprise application software provider SAP has expanded a partnership with World Sailing.
Ineos backs British challenge for America’s Cup
UK petrochemicals manufacturer Ineos has agreed a record-breaking sponsorship deal to support Britain’s challenge for the 2021 America’s Cup sailing event.