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World Sailing signs title sponsor for World Cup Series

Coating solutions supplier Hempel has agreed a deal to become the title sponsor of World Sailing’s World Cup Series from 2019 to 2022.

Hempel, which served as the Title Partner of the 2018 Sailing World Championships in Aarhus, Denmark, also becomes the Official Coatings Partner of World Sailing and the title sponsor of the 2019 Youth Sailing World Championships.

The wide-ranging partnership also designates Hempel as an Official Event Partner for the 2020, 2021 and 2022 Youth World Championships and Para World Championships, the Offshore World Championships and the 2022 Sailing World Championships.

In addition, the company will sponsor the annual World Sailing Team of Year Award, which will be introduced in 2019.

Hempel Group president and chief executive Henrik Andersen said: “Based on the positive experience we had as Title Sponsor at the Sailing World Championships this summer, we feel it is natural to continue the great collaboration. We wish to become a long-term active partner, who makes a difference for sailing while, at the same time, Hempel is exposed globally as part of our global growth strategy.

“Hempel shares several elements with elite sailing. We, too, see every challenge as achievable and every race worth winning. Because the will to win creates the skills to do. Therefore, the sponsorship is also an investment in our 6,700 employees around the world as we wish to engage them in our first global sponsorship.”

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.