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Stefan Lacher, head of technology, sponsorships for technology company SAP, speaks to Sports Sponsorship Insider about the brand's work in the Extreme Sailing Series.
Software manufacturer SAP won the Business to Consumer (Low Budget) Award at the ESA Excellence Awards in January for its sponsorship of the Kieler Woche sailing regatta.
Technology company Cisco’s new partnership with the Extreme Sailing Series will focus on promoting its Smart Cities offering and creating relationships with the competition’s hosts.