Sailing

Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.

Dutch project management and consultancy firm Brunel International will make its third appearance in the Volvo Ocean Race sailing event as a team sponsor in 2014-15.

Chinese automotive firm Dongfeng Commercial Vehicle has announced it is to work with sports marketing and events company OC Sport to launch a Chinese team in the 2014-15 edition of the Volvo Ocean Race international sailing event.

GAC has agreed a deal to become the official logistics provider for the 2013-14 edition of the Volvo Ocean Race international sailing event.

Outdoor communications specialist Icom has entered into a partnership with the International Sailing Federation.

Swiss luxury watch manufacturer IWC Schaffhausen has agreed to renew its partnership with the Volvo Ocean Race and retain its official timekeeper role for the 2014-15 edition of the international sailing event.

Portable energy provider Cummins Onan has agreed to become the official technical supplier for the 2013-14 Clipper Round the World Yacht Race.

The Clipper Round the World Yacht Race has announced that Invest Africa will sponsor an entry in the 2013-14 edition of the sailing event in a deal that marks its first African commercial partnership.

UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.

Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.

Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.

Northern Irish city Derry-Londonderry is to return to the Clipper Round the World Yacht Race as a team sponsor for the event’s 2013-14 and 2015-16 editions.

The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.

It’s amazing what $10m will and won’t get you these days. T

The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.

The Jamaican Tourist Board will sponsor an entry in the 2013-14 Clipper Round the World Yacht Race.

US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.

Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.