Sailing
Aberdeen Asset Management: US market awareness boosted by Scottish Open exposure
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
J.P. Morgan stays on board with Round the Island Race
Financial services firm J.P. Morgan Asset Management has extended its title sponsorship of the Isle of Wight’s Round the Island Race sailing event for two years, up to and including 2016.
Rolex to end sailing sponsorship deal
Watch maker Rolex has announced that it will end its sponsorship of the International Rolex Regatta after the 2014 edition of the annual sailing event.
Alpari: The forex trading brand’s global sponsorship strategy
Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.
Brunel backs team entry for Volvo Ocean Race
Dutch project management and consultancy firm Brunel International will make its third appearance in the Volvo Ocean Race sailing event as a team sponsor in 2014-15.
Vehicle company signs on to back Chinese Ocean Race entry
Chinese automotive firm Dongfeng Commercial Vehicle has announced it is to work with sports marketing and events company OC Sport to launch a Chinese team in the 2014-15 edition of the Volvo Ocean Race international sailing event.
Volvo Ocean Race names GAC logistics provider
GAC has agreed a deal to become the official logistics provider for the 2013-14 edition of the Volvo Ocean Race international sailing event.
Icom to spread the word of ISAF campaign
Outdoor communications specialist Icom has entered into a partnership with the International Sailing Federation.
Volvo Ocean Race strikes timely partnership extension
Swiss luxury watch manufacturer IWC Schaffhausen has agreed to renew its partnership with the Volvo Ocean Race and retain its official timekeeper role for the 2014-15 edition of the international sailing event.
Cummins Onan to set sail with Clipper Race
Portable energy provider Cummins Onan has agreed to become the official technical supplier for the 2013-14 Clipper Round the World Yacht Race.
Clipper Race secures first African partner
The Clipper Round the World Yacht Race has announced that Invest Africa will sponsor an entry in the 2013-14 edition of the sailing event in a deal that marks its first African commercial partnership.
PSP to sponsor Clipper Race yacht
UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.
Henri Lloyd to sponsor Clipper yacht
Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.
Old Pulteney takes on Clipper Race sponsorship
Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.
Derry-Londonderry returns to Clipper Race
Northern Irish city Derry-Londonderry is to return to the Clipper Round the World Yacht Race as a team sponsor for the event’s 2013-14 and 2015-16 editions.
Oman’s Ministry of Tourism teams up with Cowes Week 2013
The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.
Sponsorship’s $10m questions
America’s Cup sponsorship revenues still afloat
The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.