Rugby Union

Kenya Breweries Limited has agreed a three-year sponsorship deal with the Kenya Rugby Union which will promote its flagship Tusker Lager brand through association with the national team.
 

Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.

English Premiership rugby union team Saracens has entered into a long-term partnership with global derivatives firm CME Group.

Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.

Rugby equipment manufacturer Gilbert has extended its long-term partnership with Sanzar, the umbrella organisation for rugby union in South Africa, New Zealand and Australia.

The University of Otago has reached an agreement to become a major sponsor of its local Super Rugby franchise the Highlanders.

Car retailer Peter Vardy has agreed a deal to become the official vehicle partner of Scottish Rugby, the governing body of rugby union in the country.

Super Rugby franchise New South Wales Waratahs has sealed a sponsorship deal with locally-based real estate agent Ray White.

Men’s underwear brand Jockey has reached a three-year deal to become an official partner of New Zealand’s national rugby union teams.

Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.

New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.

Global logistics company TNT Express has extended its decade-long partnership with the Australian Rugby Union for another three years until the end of 2016.

Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.

Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.

New Zealand-based sportswear brand Canterbury has reached a six-year agreement to replace Puma as the kit supplier to the Irish Rugby Football Union.

RaboDirect, the savings bank based in Dublin, Ireland, which is part of the Dutch co-operative, Rabobank, is looking for more locally-driven sponsorships in Ireland to replace its title sponsorship of the RaboDirect PRO12, the major rugby union club competition for top teams from Ireland, Wales, Scotland and Italy.