Rugby Union
One-on-One: Mark Cameron, Land Rover
Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.
Emirates extends association with Rugby World Cup
Rugby World Cup Limited has appointed the Emirates airline as a worldwide partner of Rugby World Cup 2015 in England and the 2019 tournament in Japan.
Western Force tackles sponsorship shortfall
Perth-based Super Rugby franchise Western Force is set to sell naming rights for individual player jerseys having failed to secure a new main partner.
Land Rover to drive Western Province and Stormers
Just Retirement: A selective strategy becomes more important for annuity provider
Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.
Connacht seals landmark BragBet partnership
Pro12 rugby union team Connacht has appointed gaming company BragBet as an official partner, making it the first Irish provincial team to sign a commercial agreement with a betting firm.
BT eyes sponsorship deals with Welsh and Irish rugby union teams
UK pay-television broadcaster BT Sport is making moves to expand its sponsorship reach in rugby union, according to the Telegraph newspaper.
DS Smith backs London Wasps
English Premiership rugby union team London Wasps has announced a sponsorship deal with packaging and recycling company DS Smith.
Gallagher Group touches down with major Chiefs deal
Hamilton-based animal management equipment company Gallagher Group has expanded its sponsorship of reigning Super Rugby champion the Chiefs to take on naming rights of the team.
HSBC converts ARU partnership
The Australian Rugby Union has announced HSBC as the official banking partner to its national team in a three-year deal running until 2016.
Saxo Bank: Interview with Lars Christensen, co-CEO of Saxo Bank
Sports Sponsorship Insider spoke to Lars Christensen, co-CEO of Saxo Bank, after the announcement that Riis Cycling, the major cycling team which competed this year under the Saxo-Tinkoff name, had been acquired by Russian businessman Oleg Tinkov.
Ottobock: Interview with Christin Gunkel, Ottobock’s chief marketing officer
Global prosthetics company Ottobock is close to signing sponsorship deals with at least two more global or regional Paralympic events as it continues to support Paralympic sport at the elite level.
Sharks snap up Kyocera shirt sponsorship
The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.
IBM signs technology partnership with NSW Waratahs
Multinational technology and consulting corporation IBM has signed a two-year deal to become the technology partner of Australian Super Rugby franchise New South Wales Waratahs.
Edinburgh Rugby drives forward with Mitsubishi
Scottish rugby union team Edinburgh Rugby has announced a one-year sponsorship deal with the UK subsidiary of Japanese automotive manufacturer Mitsubishi Motors.
Greene King extends long-term Harlequins partnership
English Premiership club Harlequins has extended its sponsorship agreement with UK brewer Greene King until the end of the 2016-17 rugby union season.
EXCLUSIVE: QBE makes its mark on Autumn Internationals
Insurance company QBE, the title sponsor of the Rugby Football Union’s Autumn Internationals, will learn in January how far it has reduced the association of former long-term title sponsor Investec with the prestigious series.
Harlequins teams up with IG for Big Game fixture
English Premiership rugby union team Harlequins has confirmed financial services company IG as the principle sponsor for the latest instalment of its Big Game series at London’s Twickenham Stadium.