Rugby Union
ARU stays on side with Gilbert
The Australian Rugby Union has signed a five-year extension to its partnership with rugby equipment and apparel manufacturer Gilbert.
Long-time partner Steinlager extends with All Blacks
Beverage and food company Lion has extended a deal with the New Zealand Rugby governing body for its Steinlager beer brand to remain an official sponsor of the All Blacks national rugby union team.
Aberdeen Asset Management interested in Pro12 expansion franchise
Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.
RBS showcases 6 Nations sponsorship at the ESA Excellence Awards
Royal Bank of Scotland won the Social Media Award at the ESA Excellence Awards in January for its use of social media as part of its 6 Nations sponsorship.
PruHealth to sponsor Saracens showpiece games
English Premiership rugby union team Saracens has announced that private medical insurance company PruHealth and its PruProtect with Vitality healthy living programme will sponsor the club's two ‘Derby Day’ showpiece games against Gloucester.
Puma up to speed with Super Rugby’s Cheetahs
German sportswear company Puma has announced it will continue as the official technical and apparel sponsor of South African Super Rugby team the Cheetahs until beyond the 2016 rugby union season.
Connacht Rugby cuts deal with Murray Timber Group
Pro12 provincial Irish rugby union team Connacht has announced a three-year sponsorship deal with locally-based Murray Timber Group.
Premiership Rugby gets on the road with Green Flag
Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year sponsorship deal with breakdown provider Green Flag.
Aviva: A portfolio approach to sponsorship
Aviva, the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance, will continue to take a portfolio approach to its sponsorship activity, using key assets in rugby union and football.
Aviva raises cash for charity from rugby and football CSR campaign
The UK’s biggest insurer Aviva is set to donate £46,730 (€57,000/$78,100) to its charity partner, Railway Children, following last weekend’s #Take5 Twitter campaign, which asked football and rugby union fans to tweet their support for the charity in exchange for a donation from Aviva.
Western Force makes time for Haigh & Hastings
Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.
MicroMega makes first sporting move with Super Rugby’s Sharks
South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Rugby World Cup seeks full house of top-tier renewals
Xerox returns as Golden Lions title sponsor
South African rugby union team Golden Lions has announced a three-year deal to make document solutions company Xerox its new title sponsor for the domestic Currie Cup tournament.
NSW Waratahs toast Magners deal
Australian rugby union team New South Wales Waratahs has continued its commercial drive on the eve of the new Super Rugby season by signing a shirt sponsorship agreement with Irish cider brand Magners.
Rugby World Cup 2015 set to break revenue records
Jonathan Kerziger, IMG Global senior vice-president of sales and marketing, responsible for the sale of 2015 Rugby World Cup sponsorship inventory, expects next year’s tournament in England to break all previous records across sponsorship revenue, as well as broadcast and ticketing income.
HSBC backs global rugby sevens drive
International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.
Malcolm Group delivers extra year with Glasgow Warriors
Scottish Pro12 rugby union team Glasgow Warriors has extended its shirt sponsorship deal with logistics specialist the Malcolm Group for the 2014-15 season.