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AOC renews iSentia co-operation

The Australian Olympic Committee has renewed its partnership with media intelligence company iSentia through the 2016 Olympic Games in Rio de Janeiro.

iSentia will continue its relationship with the AOC, established for the London 2012 Games, by providing the association with analysis of the Australian team’s media coverage and supplying specialist social media analysis through its BuzzNumbers service.

Additionally, iSentia will assist in creating a Newsboost portal for AOC content to be made available to agreed executives and journalists, providing the AOC with a dedicated online digital newsroom.