Multi-sport

Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.

BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.

Designer sunglasses manufacturer Oakley has agreed a three-year deal with the Canadian Olympic Committee to become the official high performance optical wear supplier of the Canadian Olympic team.

The IMG agency’s college sport division, IMG College, has announced a wide-ranging 12-year commercial agreement with West Virginia University in the US.

Deloitte was a key sponsor of the London 2012 Olympic and Paralympic Games and wanted a way of bringing this to life and inspiring their employees in offices throughout the UK.

Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.

Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.

Brewery giant Molson Coors Canada will continue its support of the Canadian Olympic Committee after sealing a renewed three-year sponsorship deal.

The Kanbawza Group has entered into a memorandum of understanding with the Dentsu agency to become an official sponsor of Myanmar’s staging of the 2013 Southeast Asia (SEA) Games.

The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.

The Olympic torch is set for its maiden spacewalk after the Russian Federal Space Agency (Roscosmos) became an honourable partner of the Sochi 2014 Olympic Torch Relay.

Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.

French state lottery organisation Française des Jeux (FDJ) has extended its partnership with the French National Olympic Committee (CNOSF) until the end of 2016.

Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.

Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.

The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.