Multi-sport
Caixa extends backing of Brazilian Paralympic Committee
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB).
Under the agreement, Caixa will invest R$2
Purplebricks joins Team GB as Official Partner
UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020
Nike continues long association with Syracuse University
Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.
Lausanne 2020 claims first with transport partnership
Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.
Canadian Olympic Committee partners up with Pillitteri Estates Winery
The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
Samoa’s Pacific Games hits sponsorship target
The local organising committee of the 2019 Pacific Games has said it has met its sponsorship target of $9m tala (€3m/$3.4
Yahoo Japan joins Tokyo 2020 as Official Supporter
Internet search engine Yahoo Japan has signed as a third-tier Official Supporter of the Tokyo 2020 domestic sponsorship programme.
McVitie’s signs with Team GB for Tokyo 2020
The McVitie’s biscuit brand has signed as an Official Partner of Team GB in the lead up to the Tokyo 2020 Olympic Games.
WYG backs Invictus UK
Professional services firm WYG has been unveiled as an official supporter of Invictus UK
LA 2028 bolsters commercial team with new hires
LA 2028, the organising committee for the summer Olympic and Paralympic Games in Los Angeles, has expanded its commercial leadership team with the appointments of executives Brian Lafemina, Amy Gleeson…
University of Kansas strikes lucrative adidas extension
The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport
Learfield IMG College to market Big 12’s sponsorship rights
College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder
Mondo signs Sole Supplier deal with Tokyo 2020
Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Minsk Soft Drink Company partners up with European Games
The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company
Team GB signs with Ben Sherman for Tokyo 2020
The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman.
The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond
Protective takes naming rights to 55,000-seat Birmingham stadium
Financial services company Protective Life Corporation has acquired naming rights to a planned multi-use stadium in the US city of Birmingham, Alabama
Tokyo 2020 adds Kadokawa Corporation as official supporter
Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan
Instacup backs Minsk’s European Games
Tea and coffee products manufacturer Instacup has agreed a deal to sponsor this year’s edition of the European Games multi-sport event in Minsk, Belarus.