HomeNewsNewsInternetMulti-SportJapan

Yahoo Japan joins Tokyo 2020 as Official Supporter

Internet search engine Yahoo Japan has signed as a third-tier Official Supporter of the Tokyo 2020 domestic sponsorship programme.

Under the deal with the Tokyo Organising Committee of the Olympic and Paralympic Games, the company has been attributed the category of ‘internet-based information and navigation services’.

The category includes web/app or internet search engine systems and services, internet-based navigation and mapping services, online local directory services and provision of weather/meteorology and disaster alert information services.

Kentaro Kawabe, the president and representative director of Yahoo Japan, said: “We will do our utmost to be part of the exciting atmosphere of the Tokyo 2020 Games which will be held in the city of our headquarters, through the provision of our internet-based information and navigation services.”

Read this: Tokyo 2020 hits mark with opening deals

The new deal brings the total number of Tokyo 2020 domestic partners to 63, including 15 Gold Partners, 32 Official Partners and 16 Official Supporters.

Domestic sponsors acquire rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans in Japan only.

In addition to these 63 sponsors, the Tokyo 2020 sponsorship programme includes nine Worldwide Olympic Partners – Alibaba, Atos, Bridgestone, Coca-Cola, Omega, Panasonic, Procter & Gamble, Toyota and Visa – as Tokyo 2020 Paralympic Gold Partners.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.