Yahoo Japan joins Tokyo 2020 as Official Supporter

Internet search engine Yahoo Japan has signed as a third-tier Official Supporter of the Tokyo 2020 domestic sponsorship programme.

Under the deal with the Tokyo Organising Committee of the Olympic and Paralympic Games, the company has been attributed the category of ‘internet-based information and navigation services’.

The category includes web/app or internet search engine systems and services, internet-based navigation and mapping services, online local directory services and provision of weather/meteorology and disaster alert information services.

Kentaro Kawabe, the president and representative director of Yahoo Japan, said: “We will do our utmost to be part of the exciting atmosphere of the Tokyo 2020 Games which will be held in the city of our headquarters, through the provision of our internet-based information and navigation services.”

Read this: Tokyo 2020 hits mark with opening deals

The new deal brings the total number of Tokyo 2020 domestic partners to 63, including 15 Gold Partners, 32 Official Partners and 16 Official Supporters.

Domestic sponsors acquire rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans in Japan only.

In addition to these 63 sponsors, the Tokyo 2020 sponsorship programme includes nine Worldwide Olympic Partners – Alibaba, Atos, Bridgestone, Coca-Cola, Omega, Panasonic, Procter & Gamble, Toyota and Visa – as Tokyo 2020 Paralympic Gold Partners.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France