UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020.
Purplebricks will be an Official Partner of Team GB and will activate the deal by turning its usual ‘sold’ boards to special ‘gold’ versions, featuring the Team GB logo.
Purplebricks will also mobilise the support of more than 600 local estate agents in a series of campaigns and initiatives under the banner of ‘TeamPB’.
Vic Darvey, Purplebricks’ chief executive said the brand intends to use its “local reach to move every community behind our athletes over the next year”.
Tim Ellerton, commercial director for the British Olympic Association, said: “Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB.”
The inclusion of Purplebricks takes the BOA’s Official Partner roster up to 12 brands.
The others are: adidas, Aldi, DFS, Deloitte, Dreams, Haven, Ocean Outdoor, McVitie’s, Persimmon and the University of Hull.