Multi-sport
Nike to strike first in LA 2028’s top tier
Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028
Toyota signs major deals with Giro d’Italia, Pan American Games
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Disney exec starts Paris 2024 partnership role
Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
Olympic Federation of Ireland lands adidas deal
German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland
Evian, Wavemaker steal the show at UK Sponsorship Awards, M&C Saatchi wins best agency
Evian’s Wimbledon 2018 campaign was named Sponsorship of the Year at last night's 25th UK Sponsorship Awards.
Lima 2019 teams up with LATAM Airlines
Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games
LA 2028 marketers close in on nine-figure Nike deal – report
US Olympic and Paralympic Properties, the joint sales venture of the LA 2028 Organising Committee and the US Olympic Committee, is closing in on its first deal, according to US press reports.
Ajinomoto unveiled as latest sponsor of 2019 SEA Games
Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines
Shipt signs on for 2021 World Games
The local organising committee for the 2021 World Games in the US city of Birmingham, Alabama, has signed its fourth foundation partner for the multi-sport event
IOC’s Rule 40 diluted further by German Cartel Office ruling
The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing
Tokyo 2020 partners Narita International Airport, Japan Airport Terminal
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
Tokyo 2020 adds Tanaka Holdings as latest official supporter
Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games
First sponsors named for 2019 SEA Games
The Philippine Southeast Asian Games Organising Committee (PHISGOC) has unveiled the first group of sponsors for this year’s edition of the multi-sport event.
Team GB gets first Official Sleep Partner, signs with Dreams
Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams
Fiba prepares for 3×3’s Olympic bow with new partnership
The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline
University of Hull unites with Team GB
The British Olympic Association has signed the University of Hull as a new domestic partner for Team GB
Swedish Olympic Committee signs Uniqlo kit deal
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Timely deal for European Games
Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games