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Team GB signs with Ben Sherman for Tokyo 2020

The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman.

The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond.

The brand will be tasked with creating an exclusive look to be worn by all Team GB athletes during the Opening Ceremony at Tokyo 2020 next July.

The deal will also see Ben Sherman create a commemorative fashion collection available for retail for Team GB fans.

Mark Williams, creative director at Ben Sherman, said: “For over five decades, the Ben Sherman brand has been steeped in British youth and style culture, and I am honoured to be tasked with creating this collection.”

Previously, Ben Sherman partnered with Team GB in 2004 to provide official formal wear for the Athens Olympic Games.