Mixed Martial Arts
Tokyo Time to produce exclusive headwear for One Championship
Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
One Championship losses ‘hit $98m’ in 2019 despite 67-per-cent revenue increase
Singapore-based mixed martial arts promotion One Championship is reported to have made a loss of S$131.4m ($98
PFL names CarParts.com its official auto partners retailer
The Professional Fighters League has struck a partnership with online auto parts company CarParts.com, which has been designated the organization's official auto parts retailer
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
UFC names Zappos.com official US licensing partner
The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
One Championship enlists Microsoft to transform digital platform
Singapore-based sports media organisation One Championship has named technology company Microsoft as its preferred cloud and data services provider
One Championship signs up tech sponsors, explores ‘closed-door’ events
Mixed martial arts and esports promotion, One Championship, has completed four sponsorship deals with technology companies for the rest of 2020
Purple Couch – T-Mobile & UFC
In 2018, T-Mobile US’s Metro by T-Mobile brand activated its UFC rights through a live 90-minute brand-owned social broadcast which set out to fill the pre-fight content void.
One Championship signs multiple sponsorship deals across MMA and esports
Mixed martial arts and sports organisation One Championship has signed “strategic partnerships” with at least 13 global brands ahead of the 2020 season.