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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Hisense signs UFC sponsorship centered on smart TV distribution of UFC Fight Pass
Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs
Jose Cuervo signs first tequila sponsorship of UFC
Tequila brand Jose Cuervo has signed a three-year sponsorship with mixed martial arts organisation UFC
UFC opens new sponsorship category with 7-Eleven
The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.
UFC opens new sponsorship category with Trifecta deal
Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition