Mixed Martial Arts
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
Professional Fighters League secures ticketing, sponsorship deal with SeatGeek
The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…
UFC extends Blackheart Premium Spiced Rum sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed
Bellator MMA teams up with cbdMD
US-based mixed martial arts organisation Bellator has entered into a multi-year partnership with cbdMD, a consumer cannabidiol (CBD) brand
Combate Américas teams up with Cricket Wireless
Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.
UFC teams up with Aurora Cannabis, links up with Thorne nutrition
The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne
Polish MMA promoter KSW engages Lagardère Sports
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
Conor McGregor sponsor says retirement announcement is a “piece of entertainment”
Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…
Professional Fighters League pins down AB InBev deal
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Kraft Heinz builds on UFC association
Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour
UFC renews airline partnership with AirAsia
The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia
ONE Championship signs 14-month deal with Fullerton Markets
The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets
UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
UFC signs partnership with Motel 6
UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category
PokerStars makes UFC debut at California event
The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December.
Poker
UFC signs first cryptocurrency, poker partners
The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars
Monster Energy renews with Bellator MMA
US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator