Golf
Chase banks PGA of America partnership
US consumer and banking business Chase has entered into a partnership with golf organisation the PGA of America.
Turkish Ministry of Culture and Tourism: Driving interest in Europe and Latin America
The Ministry of Culture and Tourism for Turkey is increasingly looking for sponsorship properties with opportunities to produce and showcase video content as its target demographic continues to broaden.
Classic Party Rentals pitches PGA of America partnership
Event rental and services provider Classic Party Rentals has secured a six-year partnership with golf organisation the PGA of America.
CareerBuilder secures long-term presence with PGA Tour
Human capital solutions company CareerBuilder has agreed to become the long-term title sponsor of the PGA Tour’s Bob Hope Classic Pro-Am event, along with entering into a wider relationship with the US golf organisation.
Optum links up with Players Championship
Optum, a division of US health insurance provider UnitedHealthcare, has become a partner of PGA Tour golf event the Players Championship.
Acer to offer players new ways to connect through LPGA deal
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.
Algarve to support Women’s British Open
The Algarve Tourism Association (ATA), the official tourist board for the Algarve region of Portugal, has entered into a partnership with golf’s 2015 Women’s British Open.
Porsche takes 4Sports into black on European Open
Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
Wyndham Worldwide extends stay with PGA Tour event
Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.
BMW and Allianz back German Ryder Cup bid
Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.
Zurich pairs with PGA Tour Latinoamerica for Argentina Swing
Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.
Porsche to title sponsor returning European Open
German automotive company Porsche has struck a deal to become the title sponsor of the European Open, which will this year return to golf’s European Tour schedule for the first time since 2009.
PGA Tour China secures first title sponsor
Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.
Jumeirah strikes partnership with Senior Open Championship
Dubai residential golf community Jumeirah Golf Estates has entered into a partnership with the 2015 Senior Open Championship on golf’s European Tour.
Evian: Using premium properties to maintain customer relationships
Danone-owned mineral water brand Evian wants to engage customers and promote healthy lifestyles using its long-term partnerships with premium sports properties.
PGA Tour secures long-term extension with Rolex
Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.
United Rentals secures PGA Tour deal
Equipment rental company United Rentals has secured a place on the PGA Tour’s official marketing partner programme.
Irish Open bags Dubai Duty Free as title sponsor
Airport retailer Dubai Duty Free has agreed a title sponsorship deal with the Irish Open European Tour golf tournament.