Football
IMG appointed to seek main sponsor for Home Nations FAs
The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.
United Soccer League secures Select as new ball partner
Sports equipment manufacturer Select has agreed to become the new official ball partner of North America’s United Soccer League.
Malaysian FA teams up with Yakult
The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.
Toulouse extends with shirt sponsor
French Ligue 1 football club Toulouse has renewed its shirt sponsorship deal with real estate developer LP Promotion.
Schalke renews with banking partner
German co-operative bank VR-Bank Westmünsterland has extended its partnership with Schalke 04, which plays in the country’s Bundesliga top division of club football.
Sampdoria renews with kit partner
Spanish sportswear company Joma has extended its partnership with Italian Serie A football club Sampdoria.
MLS signs first audio sponsor
Audio products manufacturer JLab Audio has agreed a deal to become the first official audio partner of North America’s Major League Soccer.
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).
CaixaBank retains Atlético Madrid in LaLiga portfolio
Financial services company CaixaBank has renewed its partnership with Spanish LaLiga football club Atlético Madrid.
RC Strasbourg adds two new partners
French Ligue 1 football club RC Strasbourg has agreed sponsorship deals with real estate developer Alila Group and fast-food chain McDonald’s.
Volkswagen renews as major partner of French Football Federation
German automotive manufacturer Volkswagen has renewed its partnership with the French Football Federation.
Shirt sponsor commits to Real Betis
Costa Rican cryptocurrency mining company Avalon Life has agreed a deal for its Green Earth corporate social responsibility project to continue as the main shirt sponsor of Spanish LaLiga football club Real Betis.
’12th Man & Madness/Priceless’: Mastercard and the Uefa Champions League
May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.
SAP enhances German Football Association partnership
Software company SAP has enhanced its partnership with the German Football Association (DFB) by agreeing to sponsor the organisation’s academy.
Santander signs on as Champions League sponsor
Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.
EFL teams up with Thai Airways
Thai Airways has been unveiled as an official supporter of the English Football League, which operates the three divisions below the top-tier Premier League.
Suzuki extends backing of AFF Football Championship
Japanese automotive and motorcycle manufacturer Suzuki has extended its title sponsorship of the AFF Football Championship, a national team tournament organised by the Asean Football Federation.
Portuguese Football Federation renews with telco partner
The Portuguese Football Federation (PFF) has renewed its partnership with telecommunications company Altice and its subsidiary Portugal Telecom.