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CaixaBank retains Atlético Madrid in LaLiga portfolio

Financial services company CaixaBank has renewed its partnership with Spanish LaLiga football club Atlético Madrid.

The new five-year deal runs until the end of the 2021-22 season. CaixaBank will serve as the official bank of the club.

CaixaBank customers will be given the chance to win tours of Atlético’s new Wanda Metropolitano stadium as part of the agreement.

Ten customers will also be able to watch Atlético home games from the first row of the stands near the tunnel at the Wanda Metropolitano, in an area which has been dubbed the Tercer Banquillo (Third Bank) of CaixaBank.

Other benefits will include ticket offers for supporters and perks such as personalised Visa cards, merchandise, and discounts on insurance, cinema visits and restaurants.

CaixaBank will also sponsor Atlético de Madrid Femenino, the club’s women’s team. Free tickets to games will be given to customers as part of the agreement.

CaixaBank holds partnerships with 16 LaLiga clubs, including Barcelona and Real Madrid.