Thai Airways has been unveiled as an official supporter of the English Football League, which operates the three divisions below the top-tier Premier League.
The deal will grant Thai Airways a digital and in-stadia presence at each of the five EFL finals to be held at Wembley Stadium during the 2017-18 season.
The deal is the latest Thailand-focused contract signed by the EFL after energy drinks company Carabao, which is based in the country, signed on as the title sponsor of the EFL Cup in a three-year agreement covering the 2017-18 to 2019-20 seasons.
EFL chief executive Shaun Harvey said: “Asia is an increasingly important market for the EFL and our commercial partnerships are providing us with the opportunities to develop a strong footing in the region.
“The EFL’s standing is growing overseas, with this season’s launch of iFollow providing international fans with unrivalled access to EFL matches. This relationship will help to continue the growth in profile of the EFL and ensure that football fans in Asia are more engaged with our clubs and competitions than ever before.”