Football

Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season

Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…

Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain

La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal. T

Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…

German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.

The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…

LAFC has extended its partnership with the Los Angeles County Metropolitan Transportation Authority (Metro), which is designed to encourage fans to take the Expo Line or Silver Line to the Major League …

Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…

With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.

Napoli and Kappa promoted the club’s 2019-20 home jersey through a campaign creatively themed around the kit’s pixelated design that spanned street graffiti, PR, a launch event, live in-store signings and social media content.

In late June 2020, Bologna sponsor Trenitalia marked the end of Italy’s strict coronavirus lockdown with a campaign linking the restart of its ‘Frecciarossa’ high speed train services and the restart of Serie A.

Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.

Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.

Premier League club Tottenham Hotspur has signed a partnership agreement with energy drink brand Monster Energy, SportBusiness Sponsorship can reveal

African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…

LaLiga club Atlético Madrid has signed a partnership deal with Socios.com, the blockchain-based fan engagement and rewards platform. As the club's ‘Official Fan Token partner’, Socios.com

Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia

Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6

Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …

Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships

The Football Association has fined English Championship club Huddersfield Town about 12.5 per cent of its rights fee from 'shirt sponsor' Paddy Power for breaking the FA’s kit and advertising regulations.

Borussia Dortmund has agreed a two-season deal that will make online forex trading company InstaForex an official partner of the German Bundesliga football club in Asia and the Commonwealth of Independent…

Premier League club Chelsea has reportedly opened talks with potential new main shirt sponsors as the incumbent Yokohama Rubber deliberates on whether to renew after this season

Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…

Home improvement retail store chain Epicentr K has signed a new partnership with the Ukrainian Football Association (UAF)

Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN. Terms of the deal were not disclosed, but it will run for at least the 2019-20 season

Turkish Süper Lig football club Yeni Malatyaspor has claimed a first by signing cryptocurrency and bitcoin trading platform, BtcTurk, as its naming partner and main shirt sponsor.

Food delivery company Deliveroo has agreed a deal to become an official partner of England’s national football teams and the FA Cup club competition.

AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.

Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool

Komoco Motors, the sole distributor of Hyundai cars in Singapore, has signed as the title sponsor of the Singapore Cup club football competition

Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)

German Bundesliga football club SC Freiburg has extended its partnership with the Rothaus brewery

Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.

Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.