Football

Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC). The extension has been signed in the 20th anniversary year of the partnership

Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa

Snack foods manufacturer Milho de Ouro has agreed a deal with the Brazilian Football Confederation (CBF) to sponsor Campeonato Brasileiro Série B.

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar. The deal will see Joma take over from German brand Puma from next season

French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.

German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga. Under the multi-year deal, Puma will become the league’s Official Technical Partner.

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.

Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue. T

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best International Award for Sponsorship

Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US

Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record

German Bundesliga football club SC Freiburg has extended its partnership with sports betting company Lotto Baden-Württemberg.

Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia

Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays

Food retail store chain Spar has agreed a deal with the Scottish Football Association to support the country’s women’s team as it prepares for its debut appearance at the Fifa Women’s World Cup. S

Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament

Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.

Campeonato Brasileiro Série A football club Santos has agreed a partnership with music streaming service Spotify.

A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football. Speakin

US logistics brand FedEx Express has signed a major new partnership with Uefa to sponsor national-team football

Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.

Sixty per cent of top-flight women’s football clubs have front-of-shirt sponsors that are different to the men’s equivalent, according to new research from the Deloitte Sports Business Group.

MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships. C

Campeonato Brasileiro Série A football club Corinthians has agreed a new shirt sponsorship deal with MarjoSports, a tech startup focused on sports entertainment.