Football

Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros

JL Sports Investment, a company owned and operated by former MP & Silva chief executive Jochen Lösch, has acquired an exclusive mandate to sell title sponsorship, betting, data and video-game licensing …

Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo. Az

The Qatar Stars League and its domestic cup competition, the QSL Cup, have signed three new partners ahead of the new season.

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Construction services firm Three Pines Building Company has formalised a long-running association with Wolverhampton Wanderers by becoming an Official Partner of the English Premier League football club

Spanish LaLiga football club Real Betis has agreed a three-season deal making online trading company easyMarkets its new main sponsor

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League

Sportradar, the sports data and digital content company, has brokered two shirt sponsorship agreements between betting companies and Spanish football clubs as it continues to develop its sponsorship sales…

German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.

LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.

German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

English Premier League football club Arsenal has renewed its partnership with digital money transfer business WorldRemit

Spanish Segunda División football club Sporting Gijón is reportedly set to announce online gaming company Interwetten as its new main shirt sponsor.

Championship football club Leeds United has discovered a new partnership asset, after selling the rights to sponsor the iconic bucket on which manager Marcelo Bielsa sits during matches to US e-commerce…

Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.

Düsseldorf Airport has extended its relationship with the German city’s Bundesliga football club, Fortuna Düsseldorf, and will continue as a premium partner through to 2022.

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe

A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.