Football
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Austrian Bundesliga switches strategy with Adidas ball deal
German sportswear and equipment company Adidas has been named as the official ball supplier of the Austrian Bundesliga, the top tier of club football in the country.
Apollo Tyres adds Indian Super League to football portfolio
Indian tyre manufacturer Apollo Tyres has agreed a deal to sponsor the Indian Super League club football competition.
LaLiga signs Iranian partner
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.
Stuttgart extends with Ensinger
German mineral water producer Ensinger has renewed its partnership with VfB Stuttgart, which plays in the country’s top-tier Bundesliga club football competition.
Schalke renews with betting partner
Online betting company bet-at-home.com has extended its partnership with German Bundesliga football club Schalke 04.
IMG appointed to seek main sponsor for Home Nations FAs
The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.
United Soccer League secures Select as new ball partner
Sports equipment manufacturer Select has agreed to become the new official ball partner of North America’s United Soccer League.
Malaysian FA teams up with Yakult
The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.
Toulouse extends with shirt sponsor
French Ligue 1 football club Toulouse has renewed its shirt sponsorship deal with real estate developer LP Promotion.
Schalke renews with banking partner
German co-operative bank VR-Bank Westmünsterland has extended its partnership with Schalke 04, which plays in the country’s Bundesliga top division of club football.
Sampdoria renews with kit partner
Spanish sportswear company Joma has extended its partnership with Italian Serie A football club Sampdoria.
MLS signs first audio sponsor
Audio products manufacturer JLab Audio has agreed a deal to become the first official audio partner of North America’s Major League Soccer.
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).
CaixaBank retains Atlético Madrid in LaLiga portfolio
Financial services company CaixaBank has renewed its partnership with Spanish LaLiga football club Atlético Madrid.
RC Strasbourg adds two new partners
French Ligue 1 football club RC Strasbourg has agreed sponsorship deals with real estate developer Alila Group and fast-food chain McDonald’s.
Volkswagen renews as major partner of French Football Federation
German automotive manufacturer Volkswagen has renewed its partnership with the French Football Federation.
Shirt sponsor commits to Real Betis
Costa Rican cryptocurrency mining company Avalon Life has agreed a deal for its Green Earth corporate social responsibility project to continue as the main shirt sponsor of Spanish LaLiga football club Real Betis.