Football
Metz returns to Kappa in three-year kit deal
French Ligue 1 side Metz has signed a three-year kit supply deal with Italian sportswear brand Kappa.
The new agreement will run from 2020-21 to 2022-23
FC Köln extends with long-term shirt sponsor REWE
German Bundesliga football club FC Köln has extended the contract of its main sponsor REWE Group, the German supermarket chain.
Trophy Tour 2019 – Coca-Cola & the Premier League
The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.
Mexico’s Tigres sign up Sponsor.Online platform
Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online.
The club aims to expand its global presence via Sponsor
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Herbalife extends shirt sponsorship with Atlético Madrid women’s team
Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Everton doubles yearly fee in Hummel kit supply agreement
Everton’s new kit supply deal, with Danish brand Hummel, will net the club almost double the income of its existing deal with Umbro.
SportBusiness understands the agreement is worth about £9.5m (€10.6m/$11.6m)
Interwetten poised to take Greek Super League title rights
Maltese online gambling operator Interwetten is close to finalising a title sponsorship deal with the Greek Super League, the top level of professional football in Greece
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Turnstile builds on valuation business with PTI Smarter Venues
Sports sponsorship valuation agency Turnstile has partnered with PTI Smarter Venues to build up its data-led model for pricing sponsorship and media assets
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
Betway ‘in talks’ to replace rival as Sevilla shirt sponsor
Top-flight Spanish football club Sevilla is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, it has been claimed
Watford net sizeable uplift from Kelme in deal ‘signalling global ambitions’
Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China.
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Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…