LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV

LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese sports and entertainment giant DDMC, to market its commercial rights in China and the surrounding region.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here