Football
New global marketing strategy drives Nissan into African football
NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…
Uefa toasts 14.5% increase in revenues
UEFA CHAMPIONS LEAGUE and Uefa Europa League sponsorship revenues in the 2012-13 to 2014-15 cycle are up 14.5 per cent on the previous cycle, to an average of €312.5 million ($421.5
Bridgestone eyes South American double after Libertadores deal
TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.
CRM’s key role in Emirates’ renewal with Arsenal
Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…
FIFA dices with regional risk
FIFA MAY HAVE SCORED a financial own goal with its decision to regionalise its third tier World Cup sponsorship inventory
Sally Camm, director of brand communications, Capital One (Europe)
Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
Chris Carroll, head of marketing EMEA, Under Armour
Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…
Regional deal connects Barca with Nokia India customers
FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
Cosmos return threatens Red Bull
SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
Sunderland explores new territory with Invest in Africa
SUNDERLAND FOOTBALL CLUB of the English Premier League signed a new, two-year shirt sponsorship deal with Invest in Africa, reported to be worth up to £20 million per year to the north-east England-based …
Vodacom’s mega-deal for Chiefs and Pirates
South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal
Allianz steals the show in Munich
A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…
Herbalife renews unofficial Beckham deal
GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Continental keeps a grip on international soccer rights
IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France
Warrior Sports draws strength from Liverpool deal
US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool
Premier clubs wise up to Wi-Fi
THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps
United breaks new ground with DHL delivery
MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…