Cycling
British Cycling lands new apparel partner
The British Cycling governing body has entered into a new apparel partnership with Czech cycle wear provider Kalas.
Vuelta secures new kit partner
Italian clothing production company Santini Maglificio Sportivo has entered into a partnership with Unipublic, which operates the Vuelta a España cycling race.
Trek-Segafredo boosted by title sponsor extension
Italian coffee brand Segafredo Zanetti has extended its co-title sponsorship agreement with UCI WorldTour cycling team Trek-Segafredo by a further two years.
Vos’ new team energised by title sponsor
Dutch sustainable energy firm WM3 Energie has agreed a five-season deal to become title sponsor of new UCI Women’s World Tour cycling team Fortitude Pro Cycling.
Team Sky kits out with Castelli
UCI WorldTour cycling outfit Team Sky has agreed a new kit partnership with Italian firm Castelli.
Quick-Step lays down enhanced commitment with WorldTour team
Flooring company Quick-Step has stepped up its commitment to Belgian UCI WorldTour cycling team Etixx Quick-Step by agreeing to become the squad’s sole title sponsor for the 2017 season.
HSBC follows broad-based audience into cycling
Financial services company HSBC will aim to “bring cycling to every family in the UK” under its new main sponsor agreement with British Cycling, the brand’s first major deal outside of golf, rugby union and tennis.
Tissot first to buy UCI World Cycling Partner spot
Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.
UCI WorldTour team upgrades partnership with kit supplier
UCI WorldTour cycling team Cannondale-Drapac has extended and expanded its partnership with Swedish cycling equipment manufacturer POC.
Tour de France moves in with Century 21
Real estate network Century 21 has agreed a deal to sponsor the Tour de France cycling event.
Tissot handed new designation under extended UCI deal
Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.
Alpecin deal brings new identity for Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.
Tag Heuer returns to cycling with BMC Racing
BMC Racing has confirmed that Swiss watchmaker Tag Heuer will sponsor the UCI WorldTour cycling team from next year.
BMC Racing lines up Tag Heuer as new sponsor
Swiss watch manufacturer Tag Heuer has agreed a deal to become a sponsor of UCI WorldTour cycling team BMC Racing for the 2017 season, according to the Cyclingnews.com website.
Cofidis stands by cycling portfolio with double renewal
French financial services company Cofidis last month re-committed to a cycling-only portfolio for the next three years after renewing its second-tier agreement with La Vuelta a España and its title sponsorship of the Team Cofidis UCI Continental Tour team.
Paris 2024 on track with latest bid partner
The Société du Grand Paris (SGP), a French public institution established to fund and oversee the development of the new Grand Paris Express subway transport system, has signed up to support the Paris 2024 bid for the summer Olympic and Paralympic Games.
HSBC replaces Sky as British Cycling’s main sponsor
The British Cycling national governing body yesterday (Sunday) announced that banking group HSBC will replace UK pay-television broadcaster Sky as its new lead partner from next year.
Movistar rides on with kit partner
UCI WorldTour cycling outfit Team Movistar has extended its kit partnership with Scottish clothing brand Endura.