Cycling
Tag Heuer adds Giro d’Italia to cycling portfolio
Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.
Garmin sponsors raft of UCI WorldTour teams
GPS technology company Garmin has agreed deals to sponsor five UCI WorldTour cycling teams for the 2017 season.
Emirates backs new UCI WorldTour team
Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
Cylance adds Tour of Britain, Women’s Tour to cycling portfolio
US cyber security software developer Cylance has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
UEC signs apparel partner
Italian cycling wear manufacturer Alé has entered into a partnership with the European Cycling Union (UEC).
Cofidis builds cycling portfolio by signing as RFEC’s main sponsor
French financial services company Cofidis has signed on as the main sponsor of the Spanish Cycling Federation (RFEC).
Tour of California times it right with Tag Heuer
Swiss watchmaker Tag Heuer has agreed a partnership with the 2017 edition of the Tour of California UCI WorldTour cycling race.
Trek-Segafredo gets kitted out with new partner
UCI WorldTour cycling team Trek-Segafredo has unveiled sportswear manufacturer Sportful as its new kit partner.
Vuelta a España connects with Telefónica
Cycling’s Vuelta a España has confirmed a sponsorship deal with Spanish telecommunications group Telefónica.
Feníe Energía gets combative with Vuelta deal
Spanish energy company Feníe Energía has agreed a deal to sponsor the Vuelta a España cycling race.
Telefónica set to rekindle ties with Vuelta a España
Spanish telecommunications group Telefónica has agreed a three-year deal to return as a sponsor of cycling’s Vuelta a España, according to El Pais.
French Cycling Federation races on with kit supplier
The French Cycling Federation (FFC) has extended its partnership with Italian cycling wear manufacturer Alé.
Orica-BikeExchange lands new co-title sponsor
Sports equipment manufacturer Scott Sports has signed on as a co-naming rights sponsor of Australian UCI WorldTour cycling team Orica-BikeExchange.
Orica-BikeExchange signs new kit partner
Australian UCI WorldTour cycling team Orica-BikeExchange has entered into a partnership with Italian cycling apparel brand Giordana.
Brother extends commitment to UK cycling events
The UK arm of electronics company Brother has renewed its partnership with three leading British cycling events.
Atos set to become first sponsor of European Championships
French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.
Cycling Australia rides on with Santini
The Cycling Australia governing body has extended its partnership with Italian sportswear manufacturer Santini.
British Cycling going places with new travel partner
Cycling holidays company Love Velo has entered into a partnership with the British Cycling governing body.