Cycling
Telefónica marks Quintana’s Vuelta triumph with Movistar deal extension
Spanish telecommunications group Telefónica has today (Monday) extended its title sponsorship of UCI WorldTour cycling squad Team Movistar through its mobile phone operator brand.
Cofidis rides on with Vuelta a España
French financial services company Cofidis has extended its partnership with the Vuelta a España cycling race.
Qatar Airways gives lift to UCI Road World Championships
Qatar Airways has agreed a deal to become the official airline sponsor of the country’s staging of the International Cycling Union’s 2016 Road World Championships.
Eisberg takes on yellow jersey rights for Tour of Britain
Non-alcoholic wine brand Eisberg has agreed a deal to sponsor the Tour of Britain cycling event.
New Bahrain cycling team signs title sponsor
Taiwanese bicycle manufacturer Merida has agreed a deal to become a co-title sponsor of the newly-formed Bahrain Cycling Team.
Riis and Christensen take on team sponsorship as part of WorldTour vision
Danish cycling legend Bjarne Riis and his business partner, Lars Seier Christensen, have taken on title sponsorship of a third-tier UCI Continental team as part of their ongoing efforts to establish an elite WorldTour squad.
UCI rides on with Santini
The International Cycling Union (UCI) has signed a four-year extension to its long-running partnership with Italian sportswear manufacturer Santini.
AG2R La Mondiale extends backing of WorldTour cycling team
French insurance group AG2R La Mondiale has signed a two-year extension to its sponsorship agreement with its self-titled UCI WorldTour cycling team.
Team Sky stays in the saddle with Pinarello
British UCI WorldTour cycling outfit Team Sky has extended its partnership with Italian bike manufacturer Pinarello.
Tour of Britain shines with Alpecin partnership
German caffeine shampoo brand Alpecin has signed on as an official partner of this year's Tour of Britain cycling event.
Title sponsor extends with women’s cycling team
Hospital care and office furniture manufacturer Bigla has extended its title sponsorship agreement with women’s cycling team Cervélo Bigla.
Dutch national lottery sees value in innovative LottoNL-Jumbo deal
UCI WorldTour cycling team LottoNL-Jumbo is set to remain in its present guise until the end of the 2018 season after the Dutch national lottery confirmed the extension of its innovative title sponsorship deal, which also incorporates a speed skating outfit.
Giant-Alpecin books Sunweb partnership
European online holiday tour operator Sunweb has sealed a partnership with UCI WorldTour cycling team Giant-Alpecin.
Oakley on board with Team Dimension Data
US sports performance and fashion brand Oakley has agreed a global partnership with South African UCI WorldTour cycling outfit Team Dimension Data.
German Pro Continental team signs title sponsor for WorldTour drive
German UCI Pro Continental cycling team Bora-Argon 18 has signed a title sponsorship agreement with bathroom appliances manufacturer Hansgrohe as part of its effort to join the top-tier WorldTour circuit in 2017.
Bostik sticks with Tour de France sponsorship
Global adhesive specialist Bostik has renewed its sponsorship of the Tour de France for the 2016 edition of the cycling event.
BikeExchange signs on as title sponsor of UCI WorldTour team
Online cycling marketplace BikeExchange has agreed a deal to become a title sponsor of Australian UCI WorldTour cycling team Orica-GreenEdge ahead of the start of the showpiece Tour de France event this weekend.
Bioracer continues to kit out Dutch cyclists
The Royal Dutch Cycling Union (KNWU) has agreed a four-year extension to its long-running partnership with kit supplier Bioracer.