Tour de France moves in with Century 21

Real estate network Century 21 has agreed a deal to sponsor the Tour de France cycling event.

The three-year agreement covers the 2017 to 2019 editions of the event, with Century 21 to serve as an official partner of the 'Grand Tour'.

Century 21 will benefit from brand exposure through the Tour de France’s advertising caravan as part of the agreement. The two parties will also launch a competition to give fans the chance to win a Century 21-offered house.

In addition, Century 21 will organise an entertainment programme for the 2017 Tour de France, which takes place from July 1-23.