The University of South Alabama’s new American football stadium will be named the Hancock Whitney Stadium, after a 10-year deal was agreed with the Mississippi-based bank.
The on-campus stadium in the city of Mobile is still under construction and set to open in 2020.
According to the local news site AL.com, South Alabama athletics director Joel Erdmann said Hancock Whitney’s investment covers a “significant chunk” toward debt-servicing the stadium’s $75m (€65m/£58m) cost.
South Alabama’s ‘stadium investment opportunities’ website listed the cost of naming rights at $10m.
As part of the deal, the University of South Alabama will move some of its financial and investment services to Hancock Whitney.
The South Alabama Jaguars football team will play at the stadium. The Jaguars compete in the Football Bowl subdivision of the National Collegiate Athletic Association.