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Shamrock Farms steps up University of Arizona backing

Family-owned dairy products manufacturer Shamrock Farms has expanded its long-running partnership with the University of Arizona through a new agreement with its athletics division.

The deal, the length of which was not disclosed, names Shamrock Farms’ ready-to-drink Rockin’ Protein line as the official protein beverage of the Arizona Wildcats. Shamrock Farms also becomes the Wildcats’ official milk partner.

The partnership includes the installation of protein performance stations at Arizona’s American football and Olympic sport training facilities, on-site activations, in-stadium signage, broadcast media, social media and advertising.

Shamrock Farms product samples will also be made available to fans during select on-campus events throughout the year.