College Sport
Sandwich chain signs up for US college basketball championship
US sandwich chain Jersey Mike’s Subs has agreed a deal with the Colonial Athletic Association to become the title sponsor of the US college sports organisation’s 2018 Men’s Basketball Championship.
Libman signs up to sponsor March Madness
Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.
West Coast Conference lands title sponsor for basketball showpiece
The Gorilla Glue Company has been named as title sponsor of the 2018 basketball championships of US college sports organisation the West Coast Conference.
Under Armour renews with Montana State
US sportswear provider Under Armour has extended a partnership with the athletics division of Montana State University.
SoFi backs Big Ten basketball tournament
US college sports organisation the Big Ten Conference has signed financial services company SoFi as the presenting sponsor of its men’s basketball tournament.
Dr Pepper extends backing of College Football Playoff
Soft drink brand Dr Pepper has signed a long-term extension to its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system.
Nike extends University of Oregon backing
US sportswear company Nike has renewed its apparel partnership with the University of Oregon’s athletics department.
Boca Raton Bowl unveils new title sponsor
Fruit juice company Cheribundi Tart Cherry has become the new title sponsor of the Boca Raton Bowl US college American football game.
Pac-12 signs up new sponsor, extends with Geico
The Pac-12 US college sports conference has agreed a new sponsorship deal with sunglasses brand Maui Jim and extended a partnership with insurance firm Geico.
Citrus Bowl signs up new presenting sponsor
US marine and watersports retail store chain Overton’s has agreed a deal to become the new presenting sponsor of the Citrus Bowl US college American football game.
Adidas adds North Dakota to US college portfolio
The University of North Dakota has entered into a multi-year partnership with German sportswear company Adidas.
Texas Bowl lands new title sponsor
Sports equipment retail store group Academy Sports + Outdoors has agreed a three-year deal to become the new title sponsor of leading college American football game the Texas Bowl.
Big Ten signs first presenting sponsor for Football Championship
Financial services company Discover has agreed a sponsorship deal with US college sports organisation the Big Ten Conference.
Adidas adds Southern Mississippi to college portfolio
The University of Southern Mississippi has entered into a long-term partnership with German sportswear company Adidas.
New York Life extends as corporate champion of Atlantic Coast Conference
US college sports organisation the Atlantic Coast Conference has extended its partnership with life insurance provider New York Life.
Independence Bowl secures new title sponsor
Walk-On’s Bistreaux & Bar has been unveiled as the title sponsor of the Independence Bowl US college American football game.
Geico extends support of Atlantic Coast Conference
US insurance firm Geico has renewed its long-running sponsorship of the Atlantic Coast Conference college sports organisation.
University of Louisville pens lucrative Adidas extension
The athletics division of the University of Louisville has signed a long-term extension to its partnership with German sportswear firm Adidas.