Servpro to serve as Cotton Bowl title sponsor

Servpro, a provider of fire and water clean-up services, has agreed to become the new title sponsor of the Cotton Bowl US college American football game.

Terms of the deal were not disclosed, but it was confirmed that the agreement will cover at least this year’s edition of the game on December 26 at the Cotton Bowl Stadium in Dallas, Texas.

As part of the agreement, free tickets will be available to first responders, such as police officers, firefighters, EMS workers, correctional officers, search and rescue staff, dispatchers, security guards, federal agents, border patrol agents and military personnel.

Servpro sealed the deal with ESPN Events, which owns and operates the bowl game, and the Impression Sports & Entertainment agency.

Brant Ringler, executive director of the Cotton Bowl, said: “As this game continues to grow, so do our ties with first responders. Additionally, having a sponsor like Servpro who works alongside and supports these community heroes reinforces our goals of recognising our first responders.”