Basketball
MHP drives German basketball naming rights deal
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
Orlando Magic teams up with Marriott for Silver Season
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.
Orange partners with Afrobasket
Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.
FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
WNBA Imagines a Future with P&G
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
Trail Blazers retain established sponsors
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.
Peak to kit out Australia’s WNBL
Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
Joker fruit drink brands French national basketball teams
The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.
Perth Wildcats bank sponsor extension
Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Virgin Australia upgrades backing of domestic basketball
The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.
Parx Casino cheers on Philadelphia 76ers
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
Bobcats switch technology providers
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
LeBron James swoops to seal Tencent deal
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
German BBL team changes identity under new partnership
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.