Basketball
NBA’s Cavaliers sign up new presenting partner
NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.
New York Life retains wide-ranging sports portfolio
Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
Brooklyn Nets sign up presenting sponsor
NBA franchise the Brooklyn Nets has agreed a five-year presenting sponsorship deal with SecureWatch 24, according to the New York Post newspaper.
Newcastle Eagles net naming sponsorship
British Basketball League team Newcastle Eagles has sealed a naming rights deal with construction firm Esh Group.
Amex nets NBA extension
US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.
Kaiser Permanente extends Golden State Warriors partnership
Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.
MLSE launches long-term Canadian Tire partnership
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
Brose Baskets extends title sponsor deal
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
NBA and Sun Life tip off Asian co-operation
The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
Orlando Magic nets CenturyLink deal
NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.
Seven Summer Deals
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
Angelico Biella Basketball teams up with Botalla
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.
Jayco expands Basketball Australia relationship
Recreational vehicles and camping products manufacturer Jayco has reached a wide-ranging sponsorship agreement with Basketball Australia.
Trail Blazers sell arena naming rights to Moda Health
The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.