IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.
Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.
Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.
Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.