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Trail Blazers sell arena naming rights to Moda Health

The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.

The deal will run for 10 years, from 2013-14 to 2022-23, with the venue being renamed the Moda Center immediately.

“These are the types of large-scale partnerships that are going to take our organisation to the next level,” Trail Blazers President and chief executive Chris McGowan said. “This agreement enables us to reinvest in the company and the team at levels that impact every aspect of the fan experience, including the facilities, amenities, events and even the product on the court.”

Moda Health president William Johnson added: “This partnership reaffirms our commitment to this community as we invite people now to join us in creating in the heart of our city a neighbourhood that celebrates healthy urban living.”

Los Angeles-based Premier Partnerships brokered the agreement on behalf of the NBA franchise. Finding a naming rights partner for the Trail Blazers’ home arena has been a priority for McGowan since he became chief executive in November 2012.

“Though we never geographically limited the brands or companies willing to consider this opportunity, we hoped a locally-based partner would come to the forefront, and we are thrilled to be partnering with a company that shares our vision for the arena and the Rose Quarter,” McGowan added.

At the request of Trail Blazers owner Paul Allen, the new logo for the Moda Center, when unveiled at a later date, will incorporate a rose, with Portland widely known as ‘the city of roses’.

Financial details were not disclosed.