Basketball
Turkish Airlines furthers backing of Macedonian basketball
Turkey’s national carrier Turkish Airlines has extended its sponsorship of the Macedonian Basketball Federation.
Dominion comes to aid of local Liga ACB club
Multi-sector technology company Dominion has agreed a title sponsorship deal with Spanish Liga ACB basketball team Bilbao Basket.
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Diageo nets place on Charlotte Hornets roster
NBA basketball team the Charlotte Hornets has entered into a partnership with drinks giant Diageo.
Beko extends with Lega Basket, waits on strategy
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Orlando Magic nets PepsiCo renewal
NBA basketball team Orlando Magic has announced a multi-year extension to its long-standing partnership with soft drinks and snack foods giant PepsiCo.
Trail Blazers book CenturyLink partnership
US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.
LG Electronics USA: Targeting value from college sports all year round
SPI backs new Sacramento Kings arena as first legacy partner
Chinese solar energy systems company SPI has agreed a deal with Sacramento Kings to become the NBA basketball franchise’s first legacy partner.
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
Fenerbahce Basketball banks new jersey partner
Turkish Basketball League club Fenerbahçe has entered into a jersey sponsorship deal with national banking group Odeabank.
Bing lays up NCAA partnership for March Madness
Microsoft-owned internet search engine provider Bing has reached a deal with the National Collegiate Athletics Association to partner its March Madness basketball showpiece.
Bank of Montreal nets NBA Canada partnership
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Charlotte Hornets sign up new legal sponsor
US personal injury law firm Campbell & Associates has entered into a sponsorship deal with North American NBA basketball franchise the Charlotte Hornets, according to the Charlotte Business Journal.
Delta Air Lines to support Pac-12 basketball showpieces
US college sports conference the Pac-12 has signed a new partnership with Delta Air Lines.
Assurance expands Chicago Cubs partnership
US insurance brokerage Assurance has opted to expand its partnership with MLB baseball franchise the Chicago Cubs.
IG invests in Italian basketball
Online trading company IG has agreed a title sponsorship deal with Italy’s Lega Basket for its Coppa Italia knockout club basketball competition.