Trail Blazers book CenturyLink partnership

US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.

Under the three-year deal, running from 2015 to 2017, the Portland Business Journal said CenturyLink will benefit from game promotions at the Moda Center arena, along with digital signage and broadcast elements.

The company will also become a supporting partner of the Trail Blazers’ ‘Read Big’ literacy campaign, purchasing and donating books for local schools and participating in 30-second public service announcements.