Basketball
Pan American Grain nets Orlando Magic partnership
Caribbean agro-industrial company Pan American Grain has entered into a partnership with the Orlando Magic North American NBA basketball franchise.
Beko nets Serie A renewal with Lega Basket
Turkish home appliance manufacturer Beko has extended its title sponsorship of Italy’s Serie A basketball league.
NBA’s Bucks given full bill of health by new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with local medical facility the Orthopaedic Hospital of Wisconsin.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
Clippers join DraftKings’ NBA expansion
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
DraftKings crowns NBA presence with Sacramento
Sacramento Kings has become the latest NBA basketball team to partner with US fantasy sports gaming company DraftKings.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
NBA’s Heat maintains green drive with NRG Energy
NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.
Nike expands college sports reach with Xavier deal
US sportswear giant Nike has agreed a partnership with Xavier University Athletics to cover all sports in the National Collegiate Athletics Association Division One school’s programme.
Presenting sponsor returns to Copa del Rey
Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.
Sportlobster extends NBA deal for London
Social media network Sportlobster signed up to be the presenting partner of the NBA Global Games in London between the Milwaukee Bucks and the New York Knicks this month.
NBA teams up with Kaiser Permanente
Kaiser Permanente has been signed up as the inaugural healthcare partner of the NBA North American basketball league.
H&R Block nets NBA partnership
Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.
Mercedes-Benz snaps up naming rights to major Berlin venue
German automotive giant Mercedes-Benz has acquired the naming rights to World Berlin, a sports and entertainment indoor arena that is home to Deutsche Eishockey Liga ice hockey team Eisbären Berlin and German Basketball Bundesliga outfit Alba Berlin.
Clippers fill new commercial category with Westime deal
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Phoenix Suns secure new medical partner
Arizona-based healthcare provider network IASIS Healthcare has entered into a partnership with NBA basketball franchise the Phoenix Suns.
ING nets Turkish Basketball League partnership
Banking and financial services group ING has signed a one-year sponsorship deal with the Turkish Basketball Federation for its Turkish Basketball League club competition.