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Orlando Magic nets PepsiCo renewal

NBA basketball team Orlando Magic has announced a multi-year extension to its long-standing partnership with soft drinks and snack foods giant PepsiCo.

Under the agreement, the terms of which were not disclosed, PepsiCo remains as the official and exclusive non-alcoholic beverage and salty snack provider of Orlando Magic and its Amway Center home arena.

The deal includes extensive branding opportunities including arena signage, radio, print and internet promotion.

PepsiCo also continues as a ‘Champions of the Community’ partner for the Magic and the Amway Center, having first entered into a commercial partnership with the franchise in its first season 26 years ago.