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Clippers hope for Lucky Day with new partner

NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day.

Lucky Day is a sweepstakes app allowing users to win money and prizes by playing a range of daily ad-sponsored scratchers, raffles and lotteries.

In what is its first NBA team partnership, Lucky Day will provide a range of unique gameday experiences to Clippers fans.

The partnership, terms of which were undisclosed, also includes gameday signage, digital and social media activations, hospitality elements and on-court fan promotions customised to engage fans.

“We are committed to giving Clippers fans the best experience possible every time they interact with our team, and especially when they attend our games,” Scott Sonnenberg, chief global partnerships officer for the LA Clippers, said.

“This new partnership with Lucky Day will help us create memorable moments for Clippers fans at our games and extend the excitement to fans across Los Angeles.”